Built Your Way

Kraken Performance, every hat is a canvas. Whether you’re building a sleek lifestyle cap or a rugged performance hat for the outdoors, we offer full customization from crown to underbill — with limitless combinations to match your brand, team, or personal style.

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Performance Options

Choose your foundation:

• Kraken Performance Build: Engineered for action and adventure. These hats are:

  • Water-Repellent: Keeps moisture off the fabric, perfect for river days or unpredictable weather.

  • Floatable: Designed to stay afloat in water — ideal for boating, fishing, or beach wear.

  • Sweat-Resistant: Keeps sweat at bay and maintains shape and freshness during intense activity.

• Classic Build: No added performance features — just clean, timeless quality with a laid-back look and feel.

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Custom Fit & Structure

• Structured or Unstructured:

  • Structured: Holds a firm shape for a more traditional, elevated profile.

  • Unstructured: Relaxed and flexible, ideal for casual wear and a broken-in feel.

• All Hats Are Snapback:
  Every hat includes a versatile snapback closure to fit most head sizes comfortably, making it perfect for giveaways, retail, or teams.

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Visor/Bill Customization

• Select your preferred bill style:

  • Flat, Slight Curve, or Pre-Curved — tailored to your audience and aesthetic.

• Add custom stitching, rope accents, or fabric underlays for added flair.

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Design Options

• 700+ Color and Rope Combinations:
  From bold brights to rugged neutrals, pick colors and rope details that stand out or stay subtle — your call.

• Fully Custom Fabric Panels:
  Personalize the underbill, front panels, or entire crown with specialty fabrics, prints, or textures to create something truly one-of-a-kind.

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Built for Versatility

From high-performance water wear to laid-back lifestyle pieces, our hats are designed to perform — or chill — depending on how you build them. Whether you're outfitting a pro angler, a golf crew, a beach brand, or a Southern apparel line, you’ll get a premium, custom product built to last.